GRAND RAPIDS, Mich. - 13 ON YOUR SIDE, the TEGNA owned ABC affiliate in West Michigan, has promoted Paul Mack to Director of Sales. He will oversee the sales team and be responsible for achieving the station’s broadcast and digital advertising revenue goals.
“Paul and I have worked together for 16 years, so I’ve seen how he has excelled in every position,” said Janet Mason, 13 ON YOUR SIDE President and General Manager. “He’s a seasoned customer-focused sales leader, with a long track record of success.”
“I am excited to accept this new opportunity. The media landscape is changing rapidly, and I believe that our sales department’s digital and traditional product suite is unmatched in the market,” said Mack. “I look forward to leading our team’s efforts to help our customers build marketing plans, grow their businesses, and thrive.”
Mack started at 13 ON YOUR SIDE in 2002 as an Account Executive. Since then he has been promoted twice: first as Regional Accounts Manager and most recently Major Accounts Sales Manager.
He graduated from the University of Michigan with a bachelor’s degree in communications.
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