GRAND RAPIDS, Mich — Meijer has launched a new ad campaign that features team members from a variety of departments. This is the first time Meijer has featured its team members as stars in the company's advertising.
The "Quality is No Accident" campaign highlights various departments within Meijer, including meat, produce, bakery, clothing and pharmacy.
An internal casting session was held where team members submitted videos that were reviewed by the Meijer Marketing team. Once the team member talent was identified, they were filmed at various locations, including Meijer stores and a studio in California.
Click here to see the commercials.
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