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Your local Family Fare Store is 'keeping it real' with some exciting grocery store upgrades

The grocery chain is “keeping it real” for store guests, with five brand promises of keeping it real local.

GRAND RAPIDS, Mich. — You may have noticed some exciting changes at your local Family Fare.

Now 18 of the SpartanNash-owned grocery stores are celebrating a grand re-opening, new branding, and expanded, innovative offerings for shoppers.  The upgrades represent an $18.3 million investment that has resulted in 120 local jobs.  

Family Fare also unveiled a new logo and mission: to be the trusted, go-to neighborhood market that provides real values for real people. The grocery chain is “keeping it real” for store guests, with five brand promises of keeping it real local: keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially smart; and keeping it real fun and indulgent.  

Stores featuring the new Family Fare branding include: 

  • 6370 Lake Michigan Drive in Allendale
  • 2245 84th St. SW in Byron Center
  • 1181 W. Randall in Coopersville
  • 6480 28th Ave. in Georgetown Township
  • 1415 E Fulton St. in Grand Rapids
  • 5241 Northland Drive in Grand Rapids
  • 2755 Lake Michigan Drive in Grand Rapids
  • 1225 Leonard NE in Grand Rapids
  • 4325 Breton Road SE in Grand Rapids
  • 3960 44th St. SW in Grandville
  • 1185 S. Washington in Holland
  • 993 Butternut Dr. in Holland
  • 5221 Cherry Ave. in Hudsonville
  • 1965 Baldwin St. in Jenison
  • 6127 Kalamazoo Drive SE in Kentwood 
  • 2275 Health Drive SW in Wyoming
  • 2900 Burlingame Ave. SW in Wyoming
  • 9479 Riley St. in Zeeland

To learn more, visit shopfamilyfare.com/keeping-it-real.

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