GRAND RAPIDS, Mich. — The holiday shopping season has officially begun! The Better Business Bureau (BBB) Serving Western Michigan is warning shoppers of scams that might target them this Black Friday and Cyber Monday.
The BBB says research shows many holiday shoppers will be looking to take advantage of deals during this time, particularly online.
The BBB has released the following tips to follow while you shop:
- Research before you buy. Use BBB.org and shopper reviews to do your homework before paying. Also, read our tips for spotting phony reviews.
- If the deal looks too good to be true, it probably is. The risk of online purchase scams rises during the holidays because more people are making online purchases, and scammers offer the most popular products for the season at great prices.
- Beware of fake websites. Check the URL, watch for bad grammar, research the age of the domain, and search for contact information. See BBB’s tips for identifying a fake website.
- Make sure the website is secure. Look for the “HTTPS” in the URL (the extra s is for “secure”) and a small lock icon on the address bar. Never enter payment or personal information into a website with only “HTTP” – it is NOT secure.
- Use secure and traceable transactions and payment methods. According to BBB's research, those who paid with a credit card were less likely to lose money. Be cautious when using digital wallet apps, prepaid money cards, or other non-traditional payment methods. Learn more about payment types and how to use each safely.
- Read the fine print. Some retailers may offer an additional percentage off the purchase but could exclude certain deals or items such as “doorbusters.” Watch for companies boasting a high percentage off, the original price could be inflated. Carefully check the price tags, terms, and conditions.
- Know the return policy and warranty information. Gift receipts are an easy way for recipients to return or exchange a gift if it’s not just right, but make sure the item can be returned before purchasing.
- Look for the BBB Seal. It's the Sign of a Better Business. Shop with confidence this Black Friday by choosing businesses that prioritize trust and ethics in the marketplace.
For more information, click here.
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