MUSKEGON, Mich. (GRBJ) - A new international campaign to attract more cruise ships to the Great Lakes is expected to benefit the tourism industry in West Michigan.
Cruise ship companies have taken notice of West Michigan, docking in Muskegon a few dozen times in the past few years for day trips on routes between Chicago and Toronto. In 2018, there were 100,000 passenger port visits throughout the Great Lakes.
The Cruise the Great Lakes campaign, meant to spread the word to cruise lines and potential passengers, is expected to increase that number for Muskegon and port cities throughout the Great Lakes region.
The campaign is a project of Great Lakes and St. Lawrence Governors and Premiers, which is chaired by Michigan Gov. Rick Snyder.
Involved in the project are the states of Michigan, Illinois, Minnesota and Pennsylvania, and the provinces of Ontario and Québec, as well as multiple cruise lines and organizations, including the Muskegon Lakeshore Chamber of Commerce and Muskegon County Convention and Visitors Bureau.
Each entity involved is contributing toward the total project cost of $325,000, with the state of Michigan contributing the most, at $25,000.
To read the entire story, pick up a copy of the Grand Rapids Business Journal or visit their website.
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