HASTINGS, Mich. — A West Michigan bridal shop known for its affordability is moving to a new location in downtown Hastings.
The owner of Dearly Bridal is quickly preparing for their grand opening, which is set for Thursday, Nov. 7.
At the store, you'll only find dresses under $1,500. Many dresses on display come in under $1,000. But, on special days, called Dearly Days, you can find some dresses for $1.
"For my birthday one year, I thought, 'how funny would it be to have some $1 wedding dresses?'" says Raegan Davis, owner of Dearly Bridal. "And so the first one I ever did, I hid a couple dresses through the store, and we had a line out the door. It was crazy."
The Dearly Days happen just a few times a year and are well documented on their social media accounts.
Store leaders post videos to Instagram Reels and TikTok of their deals, which have gained massive attention. Some videos on their accounts have amassed millions of views.
The store is now moving for their fifth time since opening their first location in Lowell in 2019. This move, the owner says, wouldn't have been possible with the outpouring of support from "their brides."
Dearly Bridal's new location is at 128 N Michigan Avenue in downtown Hastings.