Earlier this week, Budweiser announced a temporary name change for its beer: this summer, it will be known as 'America.'
After Budweiser's announcement, Saugatuck Brewing posted on Facebook a tongue-in-cheek promotion of a beer called 'Murica.' The idea took off on social media, with thousands of views on Facebook and even requests for the beer from around the country and Canada.
However, on Thursday the local brewery cleared up confusion, saying 'Murica' is not a "real" beer, just a fun marketing idea.
"(It was) seen by over 60,000 people," says Megan Pruim, marketing coordinator for Saugatuck Brewing. "Pretty wild; we would have to pay a lot of money for that kind of advertising."
The post includes a humorous description of how it's brewed.
"Under the watchful eye of 1,776 bald eagles," says Robert Antor, social media manager at Saugatuck Brewing.
Saugatuck Brewing also described 'Murica' as tasting like freedom on the Facebook post.
"Taste of freedom is you're free to taste whatever you want," says Antor.
However, ironically you can't taste 'Murica.'
"People can't buy it, it's not real," says Pruim.
Pruim and Antor are the brains behind the clever marketing campaign.
"My boss asked me, 'How you would come up with that name?' I said, 'It's how you say America after you've had twelve beers,'" says Pruim.
"Not really realizing how much it was going to take off," Antor added.
In fact, they say the brewery was contacted by people in Texas, Georgia, Massachusetts and even Canada.
"Our distributor in Canada wrote us and they wanted to sell it up in Canada," says Pruim. "People wanted to buy it, and we weren't expecting that and that was something we had to address right away."
Part of the Facebook post reads, "Unlike other 'America' beers, our brewery is completely American owned."
"In no way were we trying to say anything negative about anybody, this was simply a post to have some fun," says Antor.
"It was just a joke, we're not going to release the beer," says Pruim.
We asked Pruim why the brewery doesn't make 'Murica' a real beer since it has already become so popular.
"We talked about that," says Pruim.
She says they decided not to, because 'Murica' already served its purpose.
"But we have tons of other great beer," says Pruim.
Though, she can't promise they taste like freedom.