GRAND RAPIDS, Mich. — While final completion of the Grand Rapids riverfront amphitheater project is still years away, Grand Action 2.0 provided an update on its progress alongside an announcement of naming rights Friday morning.
The new $116 million amphitheater will be named "Acrisure Amphitheater" after the financial tech company, Acrisure LLC, that recently moved its headquarters to Grand Rapids.
Acrisure LLC offers financial services like insurance, cybersecurity and reinsurance programs.
Acrisure also owns the naming rights to the Pittsburgh Steelers stadium, costing the company $10 million a year over the 15-year agreement.
Grand Action 2.0 co-chairs Dick DeVos, Tom Welch and Carol Van Andel, as well as Grand Rapids Mayor Rosalynn Bliss, hosted the announcement at 10 a.m. Friday at the Grand Rapids Downtown Market.
Grand Action 2.0 is a not-for-profit economic development organization designed to work on projects in downtown Grand Rapids and the surrounding area.
The amphitheater project is slated to be completed before the spring of 2026.
The city estimates that the venue will generate $7 million in annual wage earnings and $490 million in new economic impact over the next 30 years.
The city approved a revised plan for the 12,000-seat amphitheater on June 22.
In June, the city provided new renderings of the proposed amphitheater and provided additional information about the project.
Renderings of proposed Grand Rapids amphitheater
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